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Solving Your Findability Dilemma
September 23-24, 2008
(Preconference Workshops: Monday, September 22)
San Jose McEnery Convention Center - San Jose, CA
General Conference - DayTwo: Wednesday, September 24
Preconference Day One Day Two
KEYNOTE - The Future of Search
9:00 am – 10:00 am
Susan E. Feldman, Research Vice President, Search and Digital Marketplace Technologies, IDC
Based upon her extensive research into and intimate knowledge of the search marketplace, leading search industry analyst Sue Feldman will explore where this vibrant industry is headed—from consolidation to the latest tools and tactics. Join one of the most informed and informative search-market thinkers for a high level view of where this industry is headed.

 

A201: Natural Language Processing: Can NLP Really Deliver?
10:30 am – 11:15 am
Moderator: Marjorie M.K. Hlava, President, Access Innovations, Inc./Data Harmony
Dr. Kathleen Dahlgren, Founder/CTO, Cognition Technologies
Evan Gerber, Principal Consultant, Experience Design, Molecular, Inc.
Richard Turner, SVP, Marketing, Content Analyst

Natural Language Processing has been discussed since the early 1970s as a way to replicate human intelligent processes for the extraction of pertinent information from mountains of textual information. Natural Language is being lauded as a way to transform the search experience. Certainly, linguistic, semantic, syntactic, morphological, phrasealogical, grammatical stemming, and other NLP techniques are cutting edge and intriguing. Is the promise being delivered? Come hear how three very different applications are leveraging these techniques to deliver the right data to the desktop.

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A202: Taxonomy and Resource Location: Finding the Who and the What
11:30 am – 12:00 pm
Mr. Ahren E Lehnert, Taxonomy Consultant, Earley & Associates

The knowledge and expertise held by resources both inside and outside an organization are often difficult to capture and retrieve. Combining taxonomy and search can help an organization locate the right person with the right skills. This presentation will focus on the challenges of capturing resource knowledge, the use of taxonomy in categorizing the skills and expertise of resources, and the use of taxonomy to enhance search results.

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A203: Automatic Facets: Faceted Navigation and Entity Extraction
12:00 pm – 12:30 pm
Tom Reamy, Chief Knowledge Architect, KAPS Group

Traditional faceted navigation applications have required an enormous amount of metadata to be added to content, either in the form of a catalog or adding metadata to stores of unstructured documents. However, there are applications such as text mining and vertical portals that have no catalog and no control over the publishing of documents and any associated metadata. This session looks at an approach that uses entity extraction to populate a set of facet dimensions for documents and categorization rules to automatically tag documents against a subject matter taxonomy. This approach leverages the best of human taxonomists and advanced entity extraction software to achieve success.

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Lunch Break Sponsored by Onesta
12:30 pm – 1:30 pm
A204: Upgrading Your Search Solution
1:30 pm – 2:00 pm
Sponsored By: FAST, A Microsoft® Subsidiary
Amit Bansal, Senior IT Manager, Cisco

This session explores how Cisco Systems, a global corporation, evolved its vision and strategy to develop a whole new Cisco.com search experience taking into account the voice of customers, community wisdom, search technology, metadata, and content quality. These factors are crucial to developing a great search experience and improving content "findability" on the site. This case study will provide an in-depth review of Cisco's experiences and knowledge-gained from this project, from inception through implementation.
Hosted by FAST

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A205: An Integrated Continuum of Search Technologies
2:00 pm – 2:30 pm
Bob Lewis, Chief Technologist for Knowledge Management, Lockheed Martin

Indices of keywords and phrases, taxonomy-based search engines, rule-based search engines, personalized semantics, or convergence and search divergence all describe various search approaches and technologies used today. Using examples from his experience at Lockheed Martin, Lewis will explain the workings of each of these approaches and examine their strengths and weaknesses, the various ways that different search engines can be integrated into search systems, and the expanded capabilities and broadened semantic awareness that are possible. It will also illustrate representative search systems that use new visualization and interface techniques.

Coffee Break in Exhibit Hall Sponsored by Autonomy
2:30 pm – 3:00 pm
A206: Enterprise Search Clinic: Openwater Networks
3:00 pm – 3:15 pm
Jasper Kamperman, Openwater Networks, Inc.

Attendees will have the opportunity to learn how to implement specific product solutions, via a series of "clinics," conducted by a
product expert from the company offering the solution.

A207: Business Intelligence and Search
3:30 pm – 4:15 pm
Moderator: Theresa Regli, Principal, CMS Watch
Brian Buck, CTO, Riverglass Inc.
Dr. John McPherson, Distinguished Engineer, IBM
Sid Probstein, CTO, Attivio

Enterprise search technologies do a good job of filtering through content management systems as well as unstructured content such as emails and documents. Corporate reporting tools and dashboards do very well at displaying transactional database information. The question is how to integrate these sources of data to make them more useful. And what about important content that exists outside your organization? This panel will address the question of how to integrate address the question of how to integrate

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CLOSING KEYNOTE - Finding Meaning: What We’ve Learned
4:30 pm – 5:00 pm
Stephen E. Arnold, Managing Director, ArnoldIT.com

The enterprise search landscape is vast, varied, and continues to expand and evolve. Join us for an endnote discussion with wellknown enterprise search industry expert Stephen Arnold. He will provide a high-level view of the key themes that emerged from this year’s event and will lead a discussion to attendees put this wisdom to work.

KEYNOTE - The Future of Search
9:00 am – 10:00 am
Susan E. Feldman, Research Vice President, Search and Digital Marketplace Technologies, IDC
Based upon her extensive research into and intimate knowledge of the search marketplace, leading search industry analyst Sue Feldman will explore where this vibrant industry is headed—from consolidation to the latest tools and tactics. Join one of the most informed and informative search-market thinkers for a high level view of where this industry is headed.

 

B201: Mastering Multilingual Search
10:30 am – 11:15 am
Moderator: Leonor Ciarlone, Senior Analyst, The Gilbane Group
Derek Murphy, President, The Americas, ISYS Search Software
Steven Cohen, Executive Vice President & Co-Founder, Basis Technology
Vern Hanzlik, Chief Marketing Officer, Sajan
Gregory Grefenstette, Chief Scientist, Exalead, Inc.

In an increasingly global economy, organizations must address the need to communicate within the extended enterprise in a variety of languages. Translating content is not enough; that content must be findable—both from technical and cultural perspectives. Join the Gilbane Group’s lead analyst for globalization as she leads a discussion of the challenges, approaches, and solutions for enabling effective multilingual search.

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B202: SEO for Web 2.0
11:30 am – 12:00 pm
Marianne Sweeny, Sr. Search Specialist, Interactive Marketing Division, Ascentium

This session will address the changes in search optimization strategies required to maximize emerging Web 2.0 technologies. Key areas of focus will be metadata strategy as it relates to page code and design, linking strategy with a heightened focus on quality over quantity and content design (because presentation is now a factor in relevance). The session will include SEO 2.0 tips and resources with an examination of the next generation of search technology as well as what is next on the horizon.

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B203: Inside the Black Box of the Search Index
12:00 pm – 12:30 pm
Avi Rappoport, Principal, Search Tools Consulting

The search index tends to be a black box: The robot or connector adds a document to it, then the retrieval engine finds it. Yet, in addition to the retrieval-oriented structure of an index, the index terms, metadata. and document content can significantly affect search results. This overview introduces some of the issues involved in configuring high-quality searchable indexes, thereby improving basic search results and providing a platform for new enterprise search services.

Lunch Break Sponsored by Onesta
12:30 pm – 1:30 pm
B204: Managing the Enterprise Search Support Team
1:30 pm – 2:00 pm
Martin White, Managing Director, Intranet Focus, Ltd.

One of the major causes of user dissatisfaction with enterprise search is that the search team is not appropriately resourced. White will describe the roles an enterprise search support team needs to play, including the management of search analytics, training and help desk management, taxonomy development and usability testing, and he will also describe the skill sets that each role requires. This session will also cover the requirements of global enterprise search implementation for which language support and vendor support can both present challenges.

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B205: Centralized Taxonomy Management for Enterprise Information Systems
2:00 pm – 2:30 pm
Daniela Barbosa, Synaptica Business Development Manager, Dow Jones Client Solutions, Dow Jones & Company
Paula R McCoy, Manager, Taxonomy Development, ProQuest

Now that you have built your taxonomies, you need to manage and maintain them in a centralized environment that can be leveraged by all of your enterprise applications including search tools, portals, and CMS/DMS systems. This session will review some best practices in centralized taxonomy management and go through the implementation of a thesaurus management tool at ProQuest, which enabled them to create a common language to connect disparate information assets using large and varied vocabularies and authority files linked to new and existing editorial systems. Hosted by Dow Jones

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Coffee Break in the Exhibit Hall Sponsored by Autonomy
2:30 pm – 3:00 pm
B206: Enterprise Search Clinic: Krugle
3:00 pm – 3:15 pm
Steve Larsen, Co-Founder & CEO, Krugle

Attendees will have the opportunity to learn how to implement specific product solutions, via a series of "clinics," conducted by a
product expert from the company offering the solution.

B207: Search and the Virtual Machine
3:30 pm – 4:15 pm
Mark L. Bennett, CTO, New Idea Engineering, Inc.

Enterprise search is incredibly demanding on hardware resources. Virtualized solutions allow server consolidation and higher server utilization. Virtualization also allows the IT staff to better allocate resources—processors and memory—to optimize performance, yet there are trade-offs to be considered with any approach. This session will examine virtualized solutions in the context of real-world implementations to help attendees understand how this approach can impact operation and performance.




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