SEP 23-24, 2008
San Jose, CA
San Jose McEnery Convention Center
search • discover • inform • deliver • connect
SOLVING YOUR FINDABILITY DILEMMA

Tuesday, September 23, 2008

WELCOME & OPENING KEYNOTE - Tag, You’re It: Social Tagging Strategies for the Enterprise
8:30 a.m. - 9:30 a.m.
Gene Smith, President, nForm User Experience, Ltd.
With people producing more information than ever before, organizations need new approaches to tracking and managing key information assets. Social tagging leverages the efforts of users to add important metadata to documents, photos, videos or other resources—in order to make them more intuitively findable. Gene Smith, author of the book Tagging: People-Powered Metatdata for the Social Web, will discuss emerging social tagging strategies to help organizations get more value from their growing volumes of data.



Making a Business Case for Search
9:45 a.m. - 10:30 a.m.
Martin White, Managing Director, Intranet Focus Ltd

Most organizations have no prior experience of implementing enterprise search and thus do not even have an appropriate set of headings for a business plan, much less the plan. White will set out the main cost elements of enterprise search and offer a range of approaches to justify the investment in software, hardware, and the search support team—including ROI, risk quantification, and balanced score card methodologies


Search and the Effective IT Strategy
10:30 a.m. - 11:00 a.m.
Stephanie Lemieux, President & Principal Consultant, Dovecot Studio

Search is not a utility or an appliance that you simply plug in and walk away from. However, many organizations don’t spend sufficient time developing a search strategy that fits within their larger infrastructure. Instead, they purchase tools and technologies, install them, and then decide that search does not work. Developing a search strategy cannot be an afterthought. Search needs to be considered in the context of information architecture, taxonomy, and content management. Earley will provide a practical approach to developing an actionable search strategy including checklists and example questionnaires.


Meaning-Based Computing
11:00 a.m. - 11:15 a.m.
Stouffer Egan, Chief Executive Officer, Autonomy

The volume of digital content is increasing exponentially with the explosion of unstructured information: emails, blogs, instant messaging, audio and video files, and webpages. The challenge for the modern enterprise is understanding and extracting the value that lies within this sea of data. Known as meaning-based computing, this represents a fundamental IT shift, in which computers adapt to our human world, rather than the other way around. Meaning-based computing allows computers to comprehend data concepts and
context, enabling people to interact with information and ideas, and understand their relationships. Based on this understanding, these
systems process information and perform sophisticated analysis with real business value automatically, proactively, and in real time.


A101: The Nuts and Bolts of Selecting a Search Engine
11:30 a.m. - 12:00 p.m.
Miles Kehoe, Director of Professional Services, LucidWorks

Companies often spend huge sums of money and months of work effort to replace an existing enterprise search engine only to find they still are not happy with the results. With a little planning you can avoid this disaster. Kehoe will outline a phased approach for selecting an enterprise search engine, verifying quality of results against your existing solution, and transitioning to your new infrastructure. This talk takes a hard look at the fix vs. buy decision by focusing on methodology as well as on technology.


sponsored by
Luncheon Keynote in Exhibit Hall 2
12:15 p.m. - 1:30 p.m.
Karen Fiester, Product Marketing Manager, Google Enterprise

Learn about the exciting new features of the Google Search Appliance and hear how customers are using Google technology to organize and access their information at this special keynote luncheon. Attendees will have the chance to test their knowledge in the Google Enterprise Search Challenge. Prizes will be awarded to the top participants!


sponsored by
A102: PatentCafe Serves Up Powerful Patent Search
1:30 p.m. - 2:00 p.m.
Andy Gibbs, Chairman and CEO, PatentCafe

The KSR v. Teleflex Supreme Court decision in April 2007 changed the fundamental definition of “obviousness” when considering prior art for patent validity. Thus, previously presumed-valid patents are being called into question because some previously “non-obvious” prior art may now be considered “obvious.” This case study will illustrate the LSA-developed “Technology Sphere Analysis” with regards to Sarbanes-Oxley compliance, revenue generation (licensing), cost cutting (pruning poor-quality patents), technology acquisition (M&A due diligence), and more.


A103: Email Search: Rescue for the Drowning?
2:15 p.m. - 3:00 p.m.
Moderator: Susan Aldrich, Senior Vice President and Senior Consultant, Patricia Seybold Group
Ian Small, Senior Vice President and General Manager, MarkMail, MarkLogic Corporation
Laurent Simoneau, President & CEO, Coveo
Christopher Walton, Sr. Director of Products, X1

We all live in our email, despite emerging collaboration tools and even pleas for “email-free Fridays.” Whether we are meticulously organized or hopelessly untidy, we are wallowing, sinking, yes, drowning in the sea of subject lines when we need to recall an important email or attachment. Email search to the rescue? Or is it just more thrashing, making waves that increase our distress? Our panelists will weigh in on email search and emerging approaches to help harness its power.


A104: Overcoming the Challenges of Implementing an Enterprise Search Engine
3:15 p.m. - 3:45 p.m.
Helen Mitchell, Principal, Team Technology, Inc.

Selecting the right search engine for your organization can be confusing, but the real challenges come during the implementation process. From experience implementing a successful enterprise-wide earch engine for 10,000+ users with over 10 million documents, this session will prepare you to overcome pitfalls, set realistic goals, get user satisfaction, and increase productivity. You’ll also discover why to consider project champions, troubleshooting tips, migration strategies, security, hardware issues/requirements, standardization, testing, performance metrics, marketing and ROI surveys. Case study examples will also be presented to further emphasize the trials and errors you can try to avoid.


A105: Designing Usable Search
3:45 p.m. - 4:15 p.m.
James Robertson, Managing Director, Step Two Designs

While enterprise search is exploring ever more powerful options for uncovering information, the challenge remains to present this to staff in a way that they can use and understand. Therefore, the usability of search is paramount, and yet it is an underexplored topic. On the one hand, users want staff to “work like Google,” while enterprise technology is heading us down a different route, one of faceted search, taxonomies, and more. Robertson will explore some core principles underpinning the design of search and present  suggestions on how best to deliver search that works for users.


A106(a): Enterprise Search Clinic: Teragram
4:30 p.m. - 4:45 p.m.
Saratendu Sethi, Director of Engineering, Teragram, A Division of SAS

A106(b): Enterprise Search Clinic: Google
4:30 p.m. - 4:45 p.m.
Nitin Mangtani, Lead Product Manager, Google Enterprise Search, Google

Welcome Reception
5:00 p.m. - 7:00 p.m.
Continue the day’s discussions with new colleagues and old friends over drinks and hors d’oeuvres. Meet and talk with the speakers and the conference sponsors.

 


B101: Global Context, Personal Context and the Death of the Portal
11:30 a.m. - 12:00 p.m.
John Mahoney, CTO, InfoNgen

Without global context, information lies trapped in isolated portals with no way to find meaningful connections and insights. Yet without personal context, we’re forced to view the world from someone else’s perspective. In this session, find out how global context can transform the way enterprises navigate and discover information. Learn how contextual personalization can transform search from a timeconsuming and often frustrating process into a seamless extension of a knowledge-based workflow. Combined, global and personal context spell the death of the traditional portal.


sponsored by
Luncheon Keynote in Exhibit Hall 2
12:15 p.m. - 1:30 p.m.
Karen Fiester, Product Marketing Manager, Google Enterprise

Learn about the exciting new features of the Google Search Appliance and hear how customers are using Google technology to organize and access their information at this special keynote luncheon. Attendees will have the chance to test their knowledge in the Google Enterprise Search Challenge. Prizes will be awarded to the top participants!


sponsored by
B102: Small IT Staff? Big Robust Information Access Solution
1:30 p.m. - 2:00 p.m.
John Powell, Database Manager and Webmaster, State Appellate Defender Office

Can a one-person IT staff produce a professional, high-quality, userfriendly information access solution at a reasonable cost? Surprise! The answer is yes. In fact, it can be accomplished within a few hours. Learn the secrets from a one-person IT staff that supports nearly 800 legal researchers. With the right solution, implemented wisely, a small IT staff can deliver an effective search solution.


B103: Microsoft Search Server 2008: An In-Depth Tutorial
2:15 p.m. - 3:00 p.m.
Bill English, CEO, Mindsharp, EBA, Inc.
Daniel Webster, SharePoint Enterprise Search Architect, Summit 7 Systems, Inc.
This session will explore a variety of topics surrounding Microsoft Search Server 2008. A pair of experts from Mindshare, Bill English and Daniel Webster, will outline their experience implementing Search Server 2008 into their existing SharePoint Server 2007 nvironment and discuss deployment best practices. An introduction of the design aspects of planning a search center topology that meets organizations’ search needs will also be discussed.

 


B104: Electronic Discovery Implications of Enterprise Search
3:15 p.m. - 3:45 p.m.
Greg Lippetz, Partner, Jones Day
There are two different worlds in the search community. One, largely consisting of business people and IT professionals, focuses on how to generate, distribute, and use information within an institution. The second, largely comprised of lawyers and risk managers, worries about the implications of this mass of information in the discovery processes that are increasingly common in litigation and regulatory inquiries. This session describes these two worldviews and suggests some ways in which a more unified approach can be developed to the general benefit of business institutions.

 


B105: A Compliance and E-Discovery Rulebook
3:45 p.m. - 4:15 p.m.
Prudence Zalewski, Principal, Software Synthesis
With the implementation in December 2006 of the new Federal Rules of Civil Procedure, businesses must find and implement powerful search tools to comply with the impending changes and e-discovery issues. Hear how the new federal rules could impact your business and what can be done proactively to mitigate that impact. Learn about the increasing role of email as a repository for the majority of corporate intelligence. Discover how to avoid the top 10 critical e-discovery “gotchas” while reviewing a list of best practices.

 


sponsored by
B106: Search by Serendipity: The Right Move for Property Portal
4:30 p.m. - 5:00 p.m.
Peter Brooks-Johnson, Product Director, Rightmove Plc.

Rightmove.co.uk is a leading UK property portal, processing 120 queries per second and attracting over 29 million visits every month from relocating homeowners who generate 450 million page views. To increase user loyalty, accommodate rapidly growing site traffic, and its expanding database of properties, Rightmove Plc. decided it was critical to replace its legacy, in-house search solution with a more flexible solution that would accommodate future growth and provide its users with the best experience possible. Brooks-Johnson will share firsthand experience in testing various enterprise search solutions, as well as the benefits Rightmove has realized since deploying a navigation-centric solution.


Welcome Reception
5:00 p.m. - 7:00 p.m.
Continue the day’s discussions with new colleagues and old friends over drinks and hors d’oeuvres. Meet and talk with the speakers and the conference sponsors.