Continental Breakfast

8:00 a.m. - 8:45 a.m.

Welcome & Keynote: Knowledge Driven Enterprises: Strategies & Future Focus

8:45 a.m. - 9:45 a.m.

Our experienced author and practitioner shares winning strategies for developing and evolving knowledge-driven enterprises that are productive, innovative, and successful. Using real-world examples he illustrates how those strategies have worked in many different types of organizations. Stewart also looks into the future and suggests directions that knowledge-driven enterprises will engage in over the next few years.

Keynote: Exploring Search Frontiers at NASA Langley

9:45 a.m. - 10:15 a.m.

In this case study, Ambur offers a practitioner's view of how her team pursues its goal of providing effective search for the thousands of researchers and engineers at NASA Langley.This user base found itself confounded by the multitude of options both for information — with hundreds of internal and external sources of web sites, databases, document repositories, scholarly journals, and image collections --- and in search interfaces, which had driven it to the open web and inferior results. This talk explores the decision to deploy Google Search Appliance internally as an effort to meet user expectations of easy-to-use search that provides unified information access. Ambur will cover the challenges faced, strategies undertaken, and ongoing team work required to deliver targeted results within a secure framework to achieve the goal of effective information mining enabling NASA mission success.

Coffee Break

10:15 a.m. - 10:30 a.m.

The Evolution of Search

10:30 a.m. - 11:15 a.m.

This talk will challenge current assumptions about search and ask hard questions about the future of information management. Although search technologies and strategies have come a long way, search may not be the only answer to our information management needs. Rasmus explores a promising future that includes everything, from proactive algorithms that help information find you, to socially mediated recommendations that turn social networks into information management partners. Unfortunately, search, as we know it, has locked vendors and consumers, information managers and knowledge workers, onto a path that withholds the promise of information management and learning, while optimizing for advertising revenue based on ad placement. It is time to challenge the status quo and demand that vendors start making investments in information management and retrieval that help everyday workers and consumers better achieve their goals.

Making the Old and New Systems Work Smarter, Not Harder

11:30 a.m. - 12:15 p.m.

With faster, more streamlined systems to organize the information overload, corporations can compete and be more responsive to market conditions faster, and ultimately win better. It's idealistic to think that all companies are going to abandon old world methodologies, but it is not idealistic to bring the old and new worlds together so businesses can slowly evolve toward Enterprise 2.0 methodologies. Having powerful integrated search and content syndication is key to getting to this next level. During this session, Feaheny will discuss the process of integrating sophisticated search into enterprise systems based upon her field experiences.

Attendee Lunch

12:15 p.m. - 1:15 p.m.

The New Complexity of Enterprise Search Evaluation

1:15 p.m. - 2:00 p.m.

Selecting an enterprise search solution has always been a daunting task. However, with the growing realization that search needs a robust taxonomy and text analytics capability, the task has become even more difficult and complex. Search vendors have added some text analytics capabilities but lack a full development environment, while a number of taxonomy/text analytics companies have basic crawling, indexing, and relevance ranking capabilities that are nowhere near as sophisticated or complete a set as the search vendors'. This session, drawing on a number of recent search/text analytics evaluation projects including two large federal government departments, looks at the special issues involved.

Unifying Information Access

2:15 p.m. - 3:00 p.m.

Insight and Intelligence: The Impact of Unified Information Access

We frequently hear complaints that a critical event could have been avoided, but people were unable to "connect the dots." The problem is that the "dots" are locked away in various, often incompatible, repositories. Without a complete and connected view across technology silos, you can't readily detect potential risks, fully understand customers, and discover new opportunities. Integrating information from multiple databases or pulling it from a database and tying it to an email or call log is difficult and frequently not even attempted. Drawing from examples in government intelligence, public portals, and social CRM, Probstein will discuss how organizations are replacing traditional search and database technologies with a unified access approach to consolidate and explore the exploding volume of information that has to be interpreted.

Information Optimization: Sharing Information and Expertise Through Secure Unified Access

Large corporations and government agencies constantly struggle to make optimal use of the information and expertise that is held in their own internal systems and staff. Employees often don't know that it exists or cannot locate it in a timely manner and end up re-inventing the wheel or making critical decisions based on incomplete data. This presentation will provide case studies and methodologies that you can use to evaluate how well your organization uses the information and expertise already in-house, and will show you how you can apply the principles of information optimization to improve your organization's ROI and mission success without disrupting existing systems.

Implementing Search on a Global Scale

Coffee Break

3:00 p.m. - 3:15 p.m.

Ur Doin’ It Wrong: What Politeness Has to Do With Enterprise Social Search

3:15 p.m. - 4:00 p.m.

It's well known that the people make up a large part of an institution's knowledge. In recent years, many search tools have tried to leverage coworker communities and other social features to make learning and discovery in the enterprise more useful. These solutions only go so far in actually addressing people's social and informational needs, however. One reason is that search tools require re-learning and re-training; another is that they violate certain social expectations and social interaction paradigms. This session will explore the social design patterns that are relevant for enterprise knowledge systems through examples of existing tools and sketches of possible solutions.

Search for Sentiment

4:15 p.m. - 5:00 p.m.

Correctly making sense of sentiment, opinion, and mood-subjective, attitudinal information-poses a special challenge for search, first in correctly indexing sentiment, then in understanding searcher intent in order to respond to search queries, and finally in presenting sentiment-search findings. In this session, Grimes will discuss applications and business benefits in areas including customer support and satisfaction, brand and reputation management, and marketing and product management. He will describe the characteristics of sentiment and opinion and outline technical approaches and challenges. He will provide examples of online sentiment analysis via the application of search technologies to attitudinal information found in traditional and social media. Grimes will also sketch a road map of likely future sentiment-search developments.

Grand Opening Reception in the Enterprise Solutions Showcase

5:00 p.m. - 7:00 p.m.

The Enterprise Solutions Showcase will feature the top companies in the KM, CM, search, taxonomy, and intranets marketplace, offering attendees an opportunity to explore all of the latest in product and service solutions. If you are looking for a particular product, evaluating competing systems, or keeping up with the latest trends and developments, be sure to vist the Enterprise Solutions Showcase.